Built for growing brands. Trusted at scale.Harlan is an intelligence layer that connects your commerce, marketing, and financial data, then actively improves profitability using AI.
Profit trackingHarlan exists to make e-commerce businesses more efficient and more profitable — by turning data into decisions, and decisions into action.
The true profit behind every order — after discounts, fees, cost of goods, and fulfillment.
Understand whether marketing spend is improving the business or simply buying revenue at a loss.
Understand what your business can afford — how much is tied up in stock, committed, or available to deploy.
Understand how performance is changing over time, and spot risk or opportunity early.
How it worksHarlan connects directly to the tools you already use. Everything flows into a single intelligence layer, creating a real-time view of how your business is actually performing.
FeaturesAsk questions in plain language and get instant, accurate answers based on your store, customers, and financials.
See what each order really makes after discounts, fees, cost of goods, and fulfillment — across first orders, repeat customers, and channels.
See how different customers behave over time — who’s profitable, who relies on discounts, and how lifetime value actually plays out.
Understand which campaigns create profitable customers, where returns flatten, and where spend should increase or stop.
Understand how much cash is tied up in inventory, when to reorder, and how stock decisions affect profitability and runway.
Model revenue, profit, and cash under different scenarios — so decisions are proactive, not reactive.
MissionEvery business has different priorities at different moments. Harlan lets you define the mission — and aligns every decision to it. You can change the mission as your business evolves.
Harlan focuses on maximising profitability by improving pricing, reducing waste, and scaling only what contributes to the bottom line.
ChatHarlan sits alongside your business as an always-on analyst — ready to answer questions in plain language.
PricingHarlan is priced to grow with your business — and only when it delivers real value.
Harlan’s standard plan is priced as a percentage of the profit uplift it creates. There are no upfront fees, no long-term contracts, and no downside. If Harlan doesn’t improve your profitability, you don’t pay.
Enterprise customers can run a dedicated version of Harlan, designed for scale, security, and complex operations. This includes custom integrations, advanced controls, and the ability to tailor how Harlan operates within your organisation.
Answers to common questions about pricing, data, and how Harlan operates.
Profit uplift is measured by comparing performance before and after Harlan is active, accounting for normal variation. Uplift is based on realised profit — not projected revenue.